Artistic lighting and space control · Barcelona
MOODS
Branding
Brand story
Social media
Meta Ads campaign
Giving light a voice. We built their brand and its story, then took both to social media and a campaign.
Visit moods.barcelona →From product to experience.
People mistook MOODS for a product. We built a brand that explains what they really do: design how light is experienced in a space.
Read more →What we did
First we built the brand. Then we took it to social media and a campaign.
_ Branding: brand definition, structure and logo.
_ Manifesto and brand story.
_ Instagram as a showcase: 16 creatives and 3 pinned posts.
_ AI-generated scenes based on what MOODS can do.
_ Shoot at their showroom and editing of the campaign video.
_ Meta Ads campaign, managed and optimized for two months.
The result
−16.5%
Lower cost per lead, August to September
22
Inquiries over two months of campaigning
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