Check Your Drink distributor
MAU INNOVATIONS
Branding
Logo
Visual identity
A brand so people can go out for a drink without fear.
A safety brand that feels calm.
MAU Innovations distributes Check Your Drink tests, which detect substances like GHB or ketamine in drinks. They needed a brand of their own, and we created their complete visual identity, with logos, color palette, typefaces and pattern, so it would look solid and professional anywhere.
The brand, on product.
Secondary logo, with its tagline.
Color palette.
Pattern built from the monogram.
What we did
Their complete visual identity.
_ Briefing with the client to define mission, audience and values.
_ Competitor analysis and exploration of logo routes.
_ Primary and secondary logo, with the tagline “Your safety partner”.
_ Color palette, typefaces and a pattern built from the monogram.
_ Product and merchandising applications.
What they wanted to say
Calm
Trust
Vigilance
Minimalism
Your turn.
Tell us where you're at and we'll figure out together where to start.
Tell us about your project