Healthy food · Florida
GOOD HUMAN
Consulting
Social media
Social media consulting to grow and launch a new line of business.
See their InstagramBefore posting, understand the market.
Good Human makes healthy, plant-based food in St. Pete and Tampa Bay, Florida. They wanted a stronger social media presence and to promote a new line of business. We analyzed the market, the company and its competitors, defined who they were talking to, proposed a new logo and prepared their Instagram profile and campaign designs. It was our first project in the United States.
The plan, in four parts
01
Analysis
Of the company and its social media, plus a study of competitors and the content that performed best.
02
Defining who they speak to
Busy people who want to eat healthy, care for the planet and not give up on flavor.
03
Goals
Building awareness, getting customer reviews, improving customer service and winning customers, each with its own metrics.
04
Profile and actions
Instagram profile with a new bio and highlights, separate personal and business accounts, a Google Business profile and customer reviews.
New logo proposal
Before
Proposal
What we did
Social media consulting.
_ Analysis of the company and its social media.
_ Study of competitors and the content that performed best.
_ Defining who they were talking to.
_ Measurable goals with their metrics.
_ New logo proposal.
_ Instagram profile: bio and highlights.
_ Designs for their campaign.
Your turn.
Tell us where you're at and we'll figure out together where to start.
Tell us about your project